Due to the COVID-19 pandemic, small businesses remain closed and have lost their source of income. Small business owners are feeling anxious and vulnerable, here are some marketing tips that will help them survive the pandemic and keep their business intact.
Stay connected with your employees and fellow entrepreneurs. It’s good to reach out to your community for some encouragement and inspiration. Sharing stories and information about what works and doesn’t is one of the best things you can do.
Also, you need to stay connected with your customers. Your customers would love to hear from you, so keep them informed about what is going on and when you reopen through email or text, which helps to keep everyone in the loop.
Be Creative and Resourceful
The COVID- 19 pandemic has impacted small business owners’ mental health. However, there are plenty of ways to stay positive. You can come up with creative ideas concerning manufacturing products that remain useful to your customers now. You can reach out to your customers through an online survey and find out their needs.
Think creatively to reach out to your customers. For example, if you’re a coffee shop or restaurant owner who cannot serve customers right now, you can start online classes to teach them how to prepare their favorite drink or dish at home.
Online Steps for Business Navigation in COVID- 19
Even if you’re unable to operate your business, there are many other ways you can work around and plan for the future. For example, if you don’t have a website, you can consider having a landing page where people can purchase your products online. This is an excellent time to start sharing your links and posts across social media sites and keep your customers informed about your business.
These are some of the few COVID-19 business navigating ideas for small businesses. Getting the right business insurance is another way to secure your business. For assistance with all your insurance needs, contact the experts at Weaver & Associates in Arcadia, California.